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Belle Tire drives sales, loyalty through mobile marketing
Belle
Tire, the nation’s eighth largest tire retailer with 84 stores in
Michigan and Ohio, reports it has experienced a sales lift and seen
an opt-in rate to its loyalty club of 77 percent in an integrated
and sustained mobile marketing program such as LoyalTXT.
How
It Works and More Information
Text-based
coupons are the fastest-growing and most obvious mobile
marketing application, and the easiest to implement, says the tecent
Borrell report. Redemption rates for mobile coupons are 10x that of
mail or newspaper distributed coupons. The report summarizes the
future by noting that a restaurant in Texas pays $37 to send out 500
text messages for a "buy-one/get-one-free burger" offer and gets 60
people to walk in the door, for incremental revenue of $1,000 per
day.
How
It Works and More Information |